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    MSc
    2025 start September 

    International Marketing and Management

    Management School, Faculty of Social Sciences

    Our MSc will give you the critical knowledge and skills you need to succeed in an increasingly competitive jobs market. You'll develop a global view of management and marketing. The programme is accredited by the Chartered Institute of Marketing.
    Students walking down a glass walled corridor.

    Course description

    Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and management.

    It will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.

    You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a 91Ö±²¥-based product management organisation and a marketing project for a company in the care sector.

    Accreditation

    The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

    This programme is accredited by the Chartered Institute of Marketing (CIM). Students who register for CIM student membership while studying with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved .

    You can find out more about CIM qualifications at and about studying for a CIM qualification on the .

    Modules

    We're revising the curriculum of this course for this year of entry and are in the process of confirming the modules. The information on this page gives you an idea of the areas we expect the course to cover. There may be changes before you start. From May of the year of entry, formal programme regulations will be available in our Programme Regulations Finder.

    Core modules

    Contemporary Chinese Business and Management

    This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation. 

    15 credits
    Global Marketing

    This module provides students with an understanding of international marketing issues. It will prepare students for the challenge of global marketing and enable them to have sufficient knowledge to undertake international related work duties if needed in their careers.

    15 credits
    Marketing Management

    This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.

    15 credits
    Contemporary Marketing Practices

    Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.

    15 credits
    International Consumer Behaviour

    This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

    15 credits
    International Business Strategy

    This unit introduces key theories of international business strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring inter-relationship between host government policies and multinational company strategies.

    15 credits
    European Business

    This module introduces the main features of European economic integration most relevant to business, including the Single Currency. It sets out the main characteristics of the different national economic systems of the main countries of Europe, Germany, Britain, France and Italy. It explains the challenges the 'transition' (ex-communist) economies of Central and Eastern Europe have faced, and the way these economies are changing. It seeks to draw lessons from the European experience for economic integration in other regions of the world.

    15 credits
    International Human Resource Studies

    This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.

    15 credits
    Marketing Research

    This module enables students to gain an understanding on how to conduct research in the marketing environment. The module will evaluate the process and practices of marketing research through the use of different research designs and methods. In addition, the module will examine various types of analytical methods. This module will require students to develop skills in working as groups as the assessments will be based on group presentation and report.

    15 credits
    Project Dissertation

    This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.

    45 credits

    The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

    Open days

    An open day gives you the best opportunity to hear first-hand from our current students and staff about our courses.

    Open days and campus tours

    Duration

    1 year full-time

    Teaching

    • Lectures
    • Seminars
    • Case studies
    • Group work for collaborative learning
    • Web-based discussion groups

    Assessment

    • Individual assignments
    • Group projects
    • End-of-semester examinations
    • Dissertation

    School

    Management School

    We are a leading management school with Triple Crown accreditation (AACSB, AMBA and EQUIS). These awards have been achieved through the outstanding quality of our programmes, research output, support for students and alumni, and links with industry. We have a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking.

    You’ll be part of a dynamic and engaging management school that puts you and your future at the heart of everything it does. We balance a rigorous academic foundation with practical skills to ensure you are ready for the world of work.

    We want you to develop skills so you can apply course content in a company setting. Our close links with organisations keep us in tune with the changing demands of the workplace. We know what employers are looking for.

    You'll learn from experts - many are former industry professionals and they work closely with businesses. Because our academics are world-leading researchers, your education will draw on the most current management theories.

    We want you to engage with the academic content, be conscientious and take an independent approach to study. We want you to be informed, innovative and proactive and do everything we can to support and enhance your career, steering you in the right direction with all the knowledge and skills you require.

    You'll benefit from tailored on-site and online professional careers support, dedicated skills sessions and events with experts from world-leading organisations and professional bodies. These activities will help guide your personal and professional development to help you secure your dream placement, internship or graduate role.

    Entry requirements

    Minimum 2:1 undergraduate honours degree in any subject.

    We also consider a wide range of international qualifications:

    Entry requirements for international students

    We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course.

    The lists of required degree subjects and modules are indicative only.  Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied.

    English language requirements

    IELTS 6.5 (with 6 in each component) or University equivalent

    Other English language qualifications we accept

    Pathway programme for international students

    If you're an international student who does not meet the entry requirements for this course, you have the opportunity to apply for a at the . This course is designed to develop your English language and academic skills. Upon successful completion, you can progress to degree level study at the University of 91Ö±²¥.

    If you have any questions about entry requirements, please contact the school/department.

    Fees and funding

    More scholarships and fees information can be found on the Management School website.

    Funding for postgraduate taught courses

    Alumni discount

    Save up to £2,500 on your course fees

    Are you a 91Ö±²¥ graduate? You could save up to £2,500 on your postgraduate taught course fees, subject to eligibility.

    Apply

    You can apply now using our Postgraduate Online Application Form. It's a quick and easy process.

    Apply now

    Any supervisors and research areas listed are indicative and may change before the start of the course.

    Our student protection plan

    Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read and the .