The quality of the research with a focus on sustainability and real-world impact appealed to me

Atefeh Afsari standing in the Management School wearing a blue floral shirt.
Atefeh Afsari
91Ö±²¥ University Management School
PhD researcher
Atefeh reflects on her PhD experience so far, what it's like to live and study in 91Ö±²¥ and how she transitioned from development studies to management studies.
Atefeh Afsari standing in the Management School wearing a blue floral shirt.

Before starting my PhD, I was an international development practitioner

Prior to moving to 91Ö±²¥, I worked in corporate partnerships at UNICEF UK and as a technical consultant at the World Health Organization during a national COVID-19 emergency response project. I also had experience in business development within the medical device and pharma industry in the Middle East. These roles provided me with a deep understanding of real-world challenges, which I now apply to my research.

I have always loved research and wanted to continue producing high-quality work where I can focus on the topic I am passionate about. When I came across the advertisement for my current project, it felt like it was made for me. It was exactly related to what I was doing at the time, and the topic I am most passionate about - sustainable development. This made pursuing a PhD the ideal next step for me.

91Ö±²¥ University Management School is amongst the global elite of business and management schools

91Ö±²¥ University Management School is amongst the global elite of business and management schools with its Triple Crown accreditation. What appealed to me most is the quality of the research with a focus on sustainability and real-world impact. The Management School also provides a multicultural environment, where you can connect with people from around the world, which enriches the PhD experience. 

As someone transitioning from a background in development studies to management studies, the School has offered me lots of learning and personal development opportunities. The support from my supervisory team, along with the doctoral training programmes and opportunities to attend conferences, has helped me develop a range of skills.

Atefeh Afsari talking to an academic colleague.

My research project focuses on trust in cross-sector partnerships

My research project focuses on trust in cross-sector partnerships, which are at the heart of the United Nations Sustainable Development Goal 17.

Cross-sector partnerships for sustainable development - also known as multi-stakeholder partnerships - are ongoing voluntarily collaborations between two or more organisations from different sectors or stakeholder groups, such as governments, businesses, civil society, non-profits and academia. These partnerships aim to pool financial resources, knowledge and expertise to tackle complex societal challenges (such as poverty, climate change, and social inequalities) that transcend national boundaries and cannot be addressed by one organisation working alone in silos.

Trust is a foundational element for effective collaboration in these partnerships and is often considered as the glue that holds them together. My thesis, titled Trust Beyond Silos: Understanding the Dynamics of Trust in Cross-sector Partnerships for Sustainable Development, explores how inter-organisational trust is built up, developed, broken, and repaired within these partnerships.

91Ö±²¥ is such a vibrant and welcoming city

I live in the City Centre and there is always something happening for everyone, from music, film, and food festivals to art and sport events. Also, being so close to the Peak District is a real bonus, it is perfect for spending some quality time in nature and taking a break from research.

Studying a PhD can sometimes feel isolating, and maintaining a work-life balance can be challenging. It is easy to overwork and feel overwhelmed. However, PhD study allows you some flexibility in terms of when and where to work, so you can work during your most productive hours, regardless of when they are.

What has worked for me so far is having a dedicated workspace. I mainly work from the Management School's Doctoral Centre, which has helped me create a physical boundary between work and relaxation. 

Also, making time to switch off from research by planning activities during the week and weekends, such as meeting up with friends, exercising, hiking, and running can be really helpful to disconnect from the research. Personally, playing football, bouldering and spending time with my friends helps me unwind and (temporarily) disconnect from my project.

It is very important to be kind to yourself and look after your mental well-being during your PhD. Sometimes it can be difficult, but don’t be afraid to seek support when you need it. The University offers lots of mental health support services for PhD researchers.

My advice for future PhD candidates

Firstly, check the University’s or department’s guidelines for any specific proposal requirements and structure. Make sure that you have identified a gap in the literature you would like to address, and that your research questions are clear. Provide a concise outline of your plan for answering the research questions, including your proposed methodology and time plan. Highlight the potential contribution to knowledge and the possible real-world impact. If possible, try to seek feedback from someone before submitting the proposal, such as the potential supervisors or a friend who knows the subject area. Lastly, don’t strive for perfection and submit it. Remember that this is just a proposal and the direction of your research might change during your PhD.

Thinking about the future

After completing my studies, I hope to apply the insights and findings of my research to contribute to sustainable development initiatives. I haven’t yet decided on a specific career path after completing my PhD. I might consider research roles at multilateral organisations or roles that bridge academia and practice, such as a policy consultant, or sustainability-focused roles in the private sector.

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